Codes and Conventions: media products use a specific formula which we are familiar with in order to "tell their story"....hip-hop videos contain scantily-clad women, fruit carts are run over in a chase scene, coaches corner includes something about hockey , something about kids (hockey-playing kids) and something about the military
very rarely, something comes along that changes the rules and creates something new: Seinfeld, Nirvana, Toy Story
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